The long-standing contacts through the first subsidiary in South Africa prove highly valuable when it comes to finding suitable personnel for a branch in the USA. Sales personnel with technical expertise in fuses  are thin on the ground. However, thanks to good connections on the part of the South African representative in the USA, a suitable candidate is soon found – and SIBA Fuses L.L.C. USA can be established. The company is located in West Caldwell, New Jersey, only around 40 km (25 miles) from Manhattan.